Tourism is one of a Africa’s many earnest sectors in terms of development, and represents a vital event to encourage thorough development, boost a region’s appearance in a tellurian economy and beget revenues for investment in other activities, including environmental preservation.
Today, a ability of a African tourism zone to minister to socio-economic expansion opposite a continent is mostly hindered by a disastrous notice of Africa and a generalization of crises situations in specific locations to a whole of a nation or a region. Building ability in Africa to build and conduct a clever picture and brand, including crises communications, is elemental to build resilience in a tourism zone and encourage a serve expansion and so a pre-condition to foster expansion by tourism in Africa.
Against this backdrop, a UNWTO Regional Conference on a Image of Africa aims to:
• Analyse a conditions of Brand Africa and a impact on tourism in a region
• Identify a pivotal hurdles confronting Brand Africa and that of African countries
• Exchange inhabitant practice on nation branding and tourism branding
•Explore how African destinations can successfully build a clever code in
an increasingly rival marketplace and a constantly changing
business environment
•Create synergies among African countries towards larger team-work in
the graduation and positioning of a common African Tourism Brand
The UNWTO Regional Conference Enhancing Brand Africa – Fostering Tourism Development takes place in Accra, Ghana, Aug 17-19, 2015.
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