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Per Aquum Hotels & Resorts Revamps Brand Identity


PER AQUUM has suggested a new proviso in a brand’s enlargement and a many poignant growth given a launch 10 years ago with a new logo, revamped visible temperament and uninformed hotel names. A collection of pristine originals, a stream portfolio reflects a towering standing of a code featuring PER AQUUM Huvafen Fushi and PER AQUUM Niyama in a Maldives, PER AQUUM Desert Palm in Dubai and Essque Zalu Zanzibar, that is being remade into a PER AQUUM resort.

The new code identity, that is designed to lay a substructure for a enlargement of a brand, was grown by Minor Hotel Group’s in-house group led by attention maestro and oppulance hotelier, Nick Downing, VP of PER AQUUM, and Eight, a Hong Kong-based code plan and communications firm. In line with a rebranding and reflecting a verbatim interpretation of PER AQUUM ‘through water’, MHG and Eight combined a new trademark and temperament desirous by a component of water, impulse for many of a brand’s innovative concepts from a world’s initial underwater sauna to a world’s initial underwater lounge.

‘The fact that this is a initial vital change to PER AQUUM’s visible temperament given a launch 10 years ago is covenant to a strength and longevity of a brand’s strange DNA as good as a foreknowledge of a initial company, Universal Enterprises,’ pronounced Nick Downing, VP of PER AQUUM. ‘As we chaperon in this new era, we are dynamic to sojourn during a slicing corner of oppulance and to continue to mangle a mold and plea gathering – we have a proven lane record to defend so we’re not looking for cookie knife hotels or each day experiences. The many poignant changes embody a new tagline ‘Daring to be different’, a code new trademark with a monogram representing a ripples and immersive outcome of a stay during a PER AQUUM hotel or review and a renaming of a hotels underneath a PER AQUUM umbrella.’

Nick recently announced a opening of Play, a second island during PER AQUUM Niyama. With 48 new villas, Play offers uninformed concepts including Nest, a treetop dining knowledge and BLU, a laid-back beachfront grill where Miami meets a Mediterranean, and new comforts for each era including a many sparkling children’s bar in a Maldives.

MHG also announced final Dec that Essque Zalu Zanzibar would be remade into a newest member of PER AQUUM’s portfolio following a execution of a initial proviso of a ascent programme targeting accommodation and comparison open areas. PER AQUUM will conduct a resort’s operations with signature passion and imagination during a transition duration while concurrently pushing a enlargement into a PER AQUUM-branded skill to be relaunched in late 2015.


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