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Cruise

Seabourn Launches New “Extraordinary Worlds” Branding Campaign, Targets New Cruisers

Seabourn Extraordinary Worlds

Seabourn is tantalizing travelers to learn a “Extraordinary Worlds” with a new visually-driven code debate that breaks normal difficulty conventions and strives to overcome “non-cruiser” consumer barriers.

“The ‘Extraordinary Worlds’ debate is all-encompassing: revelation a story of Seabourn by showcasing a operation of a once-in-a-lifetime destinations along with a rarely personalized service, artistic cuisine, and particular comprehensive environment,” pronounced Richard Meadows, boss of Seabourn. “As a colonize of ultra-luxury, small-ship cruising, we are beholden for a clever following of constant guests. This debate will positively enthuse them as good as interesting new travelers who crave authentic and lush transport practice to turn Seabourn loyalists as well.”

After consulting oppulance experts opposite mixed industries – including fashion, design, travel, and liberality – a idea of a debate is to serve position Seabourn as a tip oppulance lifestyle brand. “Extraordinary Worlds” opts to mix on a artistic sum of Seabourn’s outlandish destinations and lush onboard guest amenities, assisting a debate broach a emotions of transport and luxury.

“We wanted to inject a really high turn of emotion, holding it over articulate about ships and communicating how it feels to journey a universe during a tip turn of luxury,” pronounced Mark Figliulo, owner and CEO of Figliulo Partners. “So a new debate is as lush as a Seabourn cruise. It’s beautiful, atmospheric and crafted with an extraordinary courtesy to detail. It’s distinct anything else in a category.”

“Extraordinary Worlds” embraces a visually-driven proceed to branding. The dual-screen visible regulation combined for a debate is a absolute nonetheless witty approach for Seabourn to uncover how a onboard amenities and on-shore practice mix to emanate an unmatched oppulance experience. Visual onboard and on-shore examples embody a prohibited mill massage vs. New Zealand’s Moeraki Boulders, and champagne delivered by a dedicated sommelier vs. a waters of Skogafoss in Iceland.*

The “Extraordinary Worlds” debate will also aim an assembly of rarely abundant travelers, including those who have never cruised before. The integrated debate will underline video, premiere print, mobile, digital arrangement and amicable in a world’s many prestigious publications, including Condé Nast Traveler, Travel + Leisure, The Wall Street Journal and The New York Times, tip trade publications, and with amicable media platforms including Instagram and Facebook.

Seabourn, 800-929-9391, www.seabourn.com

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