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Africa

Hilton Heads Hotel Development Boom in Africa

The commentary of this year’s Hotel Chain Development Pipeline Survey, constructed by Lagos-based consultancy W Hospitality Group, uncover that Hilton is heading a competition to rise new hotels in Africa with 7,250 bedrooms in a pipeline, widespread over 29 new properties, 18% adult on a prior year. Hot on a heels is Carlson Rezidor, with 6,953 new bedrooms in expansion widespread opposite 32 hotels. Marriott is in third place with 6,412 bedrooms in a tube widespread over 36 new properties, 22% adult on 2014.

Best Western has 12 new hotels in a pipeline, though a normal distance of hotel is lower, during 93 rooms, and therefore drops out of a tip 10 when a tube is analyzed by series of rooms. Both Kempinski and Fairmont concentration on large, oppulance hotels (Kempinski with their singular brand, and Fairmont building Raffles, Fairmont and Swissotel) and have a largest normal series of bedrooms in a survey.

Mangalis is a new chain, launched in 2013, with a initial hotel openings approaching in 2015, in Conakry and Dakar. It is of note that Mangalis is achieving a really fast expansion by adopting an “asset-heavy” strategy, appropriation a expansion of scarcely all of a hotels. This is in contrariety with probably any other sequence in a survey, who are “asset-light”, seeking government agreements or, exceptionally, franchises and leases.

If, instead of looking during a chains, one looks during particular brands, Carlson Rezidor’s Radisson Blu code occupies initial position in terms of a series of hotels and bedrooms in a expansion pipeline. Its sister brand, Park Inn by Radisson, is also in a tip 10, while a Hilton code and a “little brother”, Hilton Garden Inn, occupy second and fifth positions respectively. Marriott and Starwood any have dual brands in a tip ten, with Starwood achieving quite clever expansion for both brands, Sheraton and Four Points.

Trevor Ward, Managing Director, W Hospitality Group, said: “These total prominence dual trends in African hotel development, initial that a categorical opportunities distortion in a midscale segment, and second that such hotels are “easier” to develop. Hilton, for example, have launched a modular build resolution for arriving Garden Inn projects in Africa, in and with CIMC Modular Building Systems – modular guest bedrooms and hallways are built in a factory, ensuring guarantees of cost and quality, as good as enabling faster development.”

W Hospitality Group, www.w-hospitalitygroup.com

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